Trif Alatzas took the helm of The Baltimore Sun Media Group's news operations in March 2013 as Senior Vice President, Executive Editor. He led the newsroom to a digital-first structure in his prior role as Head of Digital Media where he has been credited with successfully bridging the print and online divisions of the newsroom and ensuring The Sun's journalists have an array of skills to maneuver between digital and print platforms seamlessly. His platform-neutral newsroom design has set new online audience records and has been used as a model for news organizations both within the parent company Tribune as well as other newsrooms. His newsroom design positioned The Baltimore Sun for success when it became one of the first newspapers in the country to transition to paid digital subscriptions in 2011. His leadership helped The Baltimore Sun win both the Best Website award and the Newspaper of the Year from the Maryland, Delaware, D.C. Press Association, beating out publications such as The Washington Post.
Trif works as part of a senior leadership team that reports directly to The Baltimore Sun Media Group CEO. He supervises all newsroom functions for The Baltimore Sun Media Group's websites, alternative weekly newspaper, 16 community publications and five magazines. He manages the newsroom budget, finding cost effective ways to consistently lead award-winning coverage.
During Trif's tenure, the Sun has launched successful new products including a new Sun Magazine, a Sunday features section called Scene, niche Web sites such as gayinmaryland.com and added back popular political cartoonist KAL, to the great delight of long time readers. Sunday print readership of The Baltimore Sun posted some of the largest gains in the country during 2012, according to Scarborough Research. Trif has helped to diversify the company's revenues to meet the changing dynamics of the industry by expanding the company's book publishing and digital photo sales and launching its 49 local neighborhood news sites. Trif led The Sun's coverage in print and online of a first-day-of-school shooting in Baltimore County, the 2012 Maryland primary and general elections, the Ravens Super Bowl run, the launch of the Website's most popular feature in history with The Darkroom photo and video blog and the news organization's months-long investigation into the flaws of Baltimore's speed camera program. He led efforts to secure the Freedom of Information Award by the Maryland, Delaware, D.C. Press Association in 2012.
Under Trif's leadership,The Sun's website has become Maryland's top news website and its mobile site audience grew by more than 50 percent in 2012 alone. Online audience growth for page views, unique visitors, local visits, social media and the mobile sites have set new records under his leadership. He recently oversaw the launch of a new mobile/app that is platform agnostic and state-of-the art, which allows audiences to readily access The Sun from any type of tablet or smart phone. He developed several new mobile apps including one for baseball, football and general news. He has moved the organization from a model of covering national news first-hand to doing what it alone does best -- focusing on the local angle for national news and trends and providing hyper-local news coverage.
An award-winning reporter and editor during the past 24 years, Trif has held several roles at The Baltimore Sun, including serving as Sports Editor and Business Editor. In sports, he led a team of 23 editors and reporters with a particular focus on breaking news online and expanding the reach of the site's sports blogs. As Business Editor, he led The Baltimore Sun’s recession coverage in 2008-09, which received an award from the Society of American Business Editors and Writers.
Trif joined The Sun in November 2002. Throughout his career, he has covered or edited subjects that include politics, government, education, economic development, sports and Fortune 500 companies at news organizations in Maryland, Illinois, New York and Delaware. He was a metro reporting intern at the Evening Sun in 1987-88.
Born in Baltimore, Trif grew up in Baltimore County. He received a master's degree in public affairs reporting from the University of Illinois at Springfield and a bachelor's degree in communications from Loyola University of Maryland. He also is an alumnus of Calvert Hall College High School in Towson, Md.
A Tribune company, BSMG publishes The Baltimore Sun, baltimoresun.com, touch.baltimoresun.com and dozens of community newspapers and magazines, including b, the free alternative weekly, and bthesite.com, several mobile applications and social media accounts and almost two dozen text alert campaigns. The Baltimore Sun reaches more than 1 million Maryland readers each week, making it the region’s most widely read source of news, photographs, video and other information.
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